I offer services in the fuzzy front end of the design process.

Design Research

I am a UX/service designer with a Bachelor of Science in Industrial Design Engineering (Delft University of Technology) and a Master of Science in Design for Interaction.

Design research is one of the main approaches I learned at DUT. It is about eliciting the deepest and latent needs of users and learn about the user context by using design methods.

For reaching these deeper needs I use methods that allow people to ‘make, say and do’ things about the subject of interest. In this way people can more easily express their memories, habits and feelings about topics from their daily life.


Generative sessions are sessions to elicit the deepest (latent) knowledge people have about their experiences. In these generative sessions people ‘make, say and do’ about their experiences with a certain context. The image (and theory behind it) shows that generative sessions can elicit the deeper knowledge that a user has in contrast to only interviewing them.

UX & Service prototyping

I believe one of the most important things for businesses is to prototype and gain insights on user/stakeholder needs as early as possible in the process. This way the products or services a business wants to launch answer the needs of the users and create added value.

Clickable prototypes and testing makes a concept and user experience tangible, both for the user as for the company who wants to sell it. They elicit insights you couldn’t imagine when only designing behind your desk or only brainstorming/sketching within a team.

For services also service safari’s, customer journey maps and service blueprints are tools to brainstorm or evaluate a user experience. I am always looking at the bigger picture, both for offline as online experience goals.

Visual Thinking

Visual thinking is a way to solve problems by drawing. As drawing enables to literally see your thoughts (or those of a group!), it is easier to get insights in complex situations and to solve (potential) problems.

Visual thinking can be used in many ways, it brings people together and reaches a shared understanding and creates the opportunity to come up with a new strategy or vision or to communicate a story in a clear and engaging way.

“Paper is brain interface” – Paul Saffo