I love exploring user’s contexts and learning more about their daily lives. I have a background in Industrial Design Engineering focused on Design for Interaction and my passion is to design innovative services with a social impact. The insights I gain from the explorations in all kinds of contexts are key for designing clear, simple and engaging products and services that enrich people’s quality of life. I believe an holistic approach is needed to reach relevant design by taking into account the experiences and needs of all stakeholders involved.
I have gained much success with my conceptual and analytical thinking and translating that into visualizations or prototypes that enhanced business success, like my own startup Visual Contracts.
Making concepts tangible with visual thinking and prototyping generates a shared understanding even in the most complex situations. Therefore these fun tools are at the core of the way I work!